Sustainable tourism

Tourism is a very broad and diverse sector that includes all those who spend money away from their place of residence, whether they travel on holiday, for business, study, to visit friends, family or for any other reason.

Although the process has come to a standstill due to Covid-19 and the Russian-Ukrainian war, it can be said that over the past five decades, tourism has grown year by year and, overcoming numerous global crises, has become one of the fastest growing economic sectors in the world, even oil, ahead of food and car exports. 

Worldwide growth in tourism creates economic and employment benefits in a range of related sectors, from arts and culture, agriculture and construction to technology, transport and telecommunications. In the years before COVID, it created 1 in 10 jobs worldwide, and tourism became the main source of foreign exchange earnings for many developing countries.

In addition to creating economic growth, the continuous and growing need of travelers to learn about new cultures and establish contact with local people encourages local communities to preserve and live on these values, while the desire to discover untouched natural places draws attention to the protection and preservation of nature. In order for tourism-hosting communities and destinations to reap the benefits of tourism, a careful balance is needed between creating economic prosperity, creating social inclusion and protecting the environment. Businesses and visitors alike must play their part in creating a balance - but in addition, professional management of the destination as a whole is also necessary, which requires in-depth knowledge of what different travelers want, what local communities need, and what products satisfy them. demand and be able to sell according to changing market conditions.In addition, adequate monitoring is necessary to be able to respond quickly to changing market needs.

The goal of Innotime Hungary is to help destinations and attractions create economic, social and natural sustainability.

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