The professional background of sustainable and data-driven tourism
Innotime Hungary Kft. is a Hungarian tourism consulting and development company founded in 2018. Our professional approach is based on the combination of sustainable tourism and data-driven management. Building on the more than twenty years of practical and theoretical experience of our leading consultants, Kedves Csaba and Nagy Júlia We address development based on local values together with issues of implementation, operation and evaluation of results.
Our partners include destination management organizations, local governments, tourism businesses, cultural and natural attractions, and regional cooperation. We apply sustainability aspects in the development of a business's service processes as well as in the development of a settlement or region's tourism strategy and management model.
We start from local operations
We adapt development proposals to the characteristics of the place, its natural and cultural values, the needs of the community and the possibilities of the operating organization. We start by reviewing existing information, involving stakeholders and exploring the actual problems. We also examine how decisions are made, who is responsible for implementation and what collaborations can be built on.
Not every task requires new investment. Coordination of services, refinement of workflows, establishment of quality assurance or better use of already available data may also be justified interventions. The aim of the consultancy is to provide the partner with a solution that can be applied in their own operations.
We make sustainability goals trackable with data
To define and track sustainable tourism goals, we examine what information is needed to understand local economic, social and environmental contexts. We plan the use of data sources, regular data collection and data processing strategy. Complex monitoring and digital decision support are therefore not separate reporting tasks, but tools for responsible planning and operation.
We always interpret research results and indicators in the context of the area under study. We indicate the limitations of the data and distinguish measured performance from assumptions and targets.
We are also planning an organizational and operational model for the strategy.
In destination management, we assign responsibilities, collaborations and executable tasks to sustainability goals. During organizational development, we clarify the order of strategic management, daily operations, cooperation with service providers and institutions, and the evaluation of results. We take into account the scale, resources and conditions of long-term sustainable operation of the destination.
In our corporate consulting, we seek the same connection between development goals and operations. We base quality improvement, sustainability measures and efficiency improvements on an overview of service processes and available capacities.
Sustainability defines our entire professional work
We do not treat sustainable tourism as a stand-alone communication topic or solely as an environmental task. We examine the aspects of the local economy, the population, visitors, and cultural and natural values together in all relevant areas of planning and operation. We use international professional frameworks, including the Global Sustainable Tourism Council (GSTC) criteria, to interpret and systematize local tasks.
Certification preparation is one possible part of this broader professional work. Our sustainability consulting can also be used if the partner does not plan to undergo external certification. We separate the preparation support from the assessment according to the given program and the certification decision.
Developer of I-DEST
I-DEST is our own developed, complex tourism framework with a sustainability approach. In addition to the international I-DEST.com portal, we also build independent destination portals on its engine. In these, visitor information, service provider cooperation and professional data management are related to the development, monitoring and data-based management of sustainable tourism.
We derive the design of digital systems from the work of users. In addition to the technological solution, we also determine the data sources, data management responsibilities, authorizations and processes necessary for operation.
The basis of our cooperation
At the beginning of the joint work, we clarify the goal, the area under study, the data sources, and the results to be delivered. We define the content of the task in such a way that the completed analysis, strategy, or digital system will help with subsequent decisions and implementation.
Our passion is tourism!
The members of our team are tourism specialists who believe that tourism can only be developed with complex tools, which must be able to simultaneously serve economic-social-environmental sustainability and the experience, comfort and relaxation of the guests arriving at the destination. That is why we have worked on projects that cover all aspects of this complexity, from research to strategic planning, product development and training to marketing, measurement, monitoring and follow-up.
Tourism, destinations, and tourist services are about people and for people, and we ourselves represent this people-centeredness. We have built long-term relationships with many Hungarian destinations, settlements and attractions, and let's face it, we don't have clients, but partners, with whom we work together so that as many competitive areas as possible await guests in Hungary.
We are passionate about tourism and believe in its benefits, as we are convinced that tourism can simultaneously help strengthen the local community, develop the local economy and pass on natural and heritage values to the next generations. That's why our developments are human- and nature-centered at the same time, and we work to offer practical, feasible and transformative solutions - that's why we don't design at the desk, all our work is preceded by on-site research and visits.
