How will green aspirations be visible? – Strategic cooperation with beeco

On September 17, 2025, we signed a strategic cooperation agreement with with beeco Ltd. in order to make the sustainability measures of tourism service providers and destinations visible and credibly communicated to the widest possible audience.

Our goal is to ensure that businesses that have already embarked on the path of sustainability – whether it's energy efficiency, waste reduction, using local products or community initiatives – not only receive recognition through certifications, but also directly reach conscious travelers.

beeco is a Hungarian-developed digital platform that helps achieve and promote sustainable solutions with a map search, discount system and community experiences. Together with our partner, we are working to ensure that the green steps of tourism actors appear through as many channels as possible, strengthening credibility and transparency.

The InnoTime Hungary It operates as a Hungarian partner of several international certification bodies in the field of sustainable tourism and has already prepared numerous service providers for the Good Travel Seal or the Green Destionations to obtain certifications. In addition, self-developed Our I-DEST platform offers a complex solution for measuring, comparing and communicating sustainability data, enabling tourism businesses to not only track their progress internally, but also make it visible to their guests and partners.

The newly launched cooperation opens up new opportunities in the communication of sustainability efforts: in the future, companies participating in the certification process will not only be certified, but will also be able to present their achievements under favorable conditions on beeco's social and digital platforms in addition to I-DEST.