The I-DEST Sustainable Destination Award has been launched
A data-driven response to the challenges of sustainable tourism
The InnoTime Hungary Ltd. as founder and professional initiator, he brought the I-DEST Sustainable Destination Award, which aims to introduce a new approach to the assessment of sustainable tourism. The award aims to go beyond the presentation of ad hoc good practices and to promote sustainability as a complex, measurable and comparable system manage in destination development.
Why was a new type of award needed?
In recent years, sustainable tourism has become increasingly prominent in both European policies and local development strategies. However, sustainability is often linked to isolated measures, individual projects or communication elements, with little discussion of how these fit into a broader context. into a comprehensive, long-term system.
The I-DEST Sustainable Destination Award provides an answer to this gap. The initiative was born from the professional conviction that the real results of sustainable tourism can only be understood if destinations governance, environmental, social and economic dimensions together, we examine them in relation to each other.
Professional background: GSTC and EU Green Transition
The award methodology is fully aligned with the Global Sustainable Tourism Council (GSTC) international standards, as well as European Union's Green Transition This ensures that the evaluation is internationally understandable, professionally sound and in line with European development policy guidelines.
The I-DEST system uses an indicator-based, data-driven approach, which partly uses artificial intelligence to process, interpret and compare data. This allows sustainability to be a matter of opinion, not of action. objective metrics appear along.
Not a snapshot, but a process
The I-DEST Sustainable Destination Award one of its most important features is that it does not evaluate a single moment in time. After registration, the participating settlements and regions almost a year of preparation and administration process They go through a process where they upload their initial data, document their actions, and receive ongoing feedback on their sustainability performance.
This approach is particularly important because one of the award's featured categories examines:, where the most significant positive change is happening in the field of sustainability during the duration of the program. This way, not only developed, but also consciously developing destinations become visible.
Cross-border initiative
The award is not exclusively for Hungarian settlements. You can apply settlements and regions across the border with a largely Hungarian population also from Transylvania, Upper Hungary, Vojvodina or Transcarpathia. This approach is in line with the ambition of InnoTime Hungary Kft. to develop sustainable tourism in its regional and cultural contexts be interpreted.
More than a prize: a development tool
The I-DEST Sustainable Destination Award is not just recognition, but strategic tool also for local governments and regional organizations. The program helps local decision-makers to get a more accurate picture of their own sustainability situation and plan the next development steps in a data-driven manner.
For the award ceremony January 15, 2027, will take place on I-DEST's birthday.
InnoTime Hungary Kft. is convinced that the future of sustainable tourism does not lie in isolated good examples, but in transparent, measurable and comparable systems The I-DEST Sustainable Destination Award aims to provide a tangible, professionally credible framework for this approach.
More information, application: https://i-dest.com/oldal/i-dest-fenntarthato-desztinacio-dij-adatvezerelt-elismeres-telepulesek-es-tersegek-szamara-a-gstc-standardok-alapjan
